img quote_openThe MakesBridge solution is a game changer for mixed media marketing... img quote_close
– John Voris
VP of Operations, Netflix

header-subpage marketing automation

Engage at your own level

Simplified Marketing Automation has arrived. Get into it at a superior level, with the help of the MakesBridge platform. Whatever level you choose, we are there to help get you started.

Explore our automation platform

MakesBridge marketing automation seamlessly blends demand generation, communication channels and personalized sales activities while ensuring that those marketing and sales efforts remain relevant and in synch. Your programs are customized to fit your business perfectly. Engage at your own level. Accommodate your goals and your budget.


Workflow Automation

Automate your marketing messages and business routines.
Constantly generate demand and relieve yourself of the hassles.


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Key features and capabilities
Results to expect
Available assistance
  • Blended messaging execution
  • Interactive performance charts
  • Lead scoring
  • Sales alerts
  • Supports multiple simultaneous actions
  • Advanced filtering to target demographics and online behavior
  • One-step-per record safeguard
  • Circuit Breaker to prevent errant actions
  • Flow Check vets action counts prior to activation
  • Increase response rates
  • Decrease time to manage campaigns
  • Avoid common automation mistakes such as double sends, and blasting to large audiences
  • Guidance by Client Services Manager
  • Training from Deployment Agent
  • Concierge Service Packs available

 

Video Platform Video Management Video Solutions Video Player

Mass Email Provider

Millions of opportunities.
Use our 5-Star rated mass email service BridgeMail System to fill your sales funnel. The platform used by large companies like Dell, HP, and Microsoft can be put to work for you too.


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Key features and capabilities
Results to expect
Available assistance
  • Send up to millions of emails daily
  • Easy HTML publishing with templates
  • Full campaign reporting
  • Synchronizes with CRM tools
  • Excellent Return Path delivery ratings
  • Simplified and scaled email broadcasting
  • Higher response rates
  • Reduced time to manage campaigns
  • Improved visibility into responder activities
  • Client Services Manager
  • Deployment Agent
  • Concierge Service
  • Free training

Blend Messaging

Multi-channel messaging support increases ROI.
Break into a new standard of outbound communication with our seamless automated messaging capabilities.


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Key features and capabilities
Results to expect
Available assistance
  • Send Email, SMS, or Postal Mail
  • Triggers communications based on rules
  • Match value of piece with value of prospect
  • Minimum order of one
  • Precise neighborhood mail drops
  • Interactive analytics charts
  • Decrease campaign expense
  • Significantly decrease time to manage campaigns
  • Increase responses and results
  • Assistance with mail piece preparation for automation
  • Assistance with setting up your SMS provider

Landing Pages and Progressive Profiling

Create personalized pages in seconds to increase conversions and progressively add data to profiles.
Convert MORE visitors by pre-populating landing page content. .


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Key features and capabilities
Results to expect
Available assistance
  • Landing page templates
  • Personalization
  • Drag and drop form creation
  • Embed form code for your site
  • Progressive profiling
  • Full reporting
  • Extremely easy-to-use
  • Integrates with Salesforce
  • Increase conversions
  • Decreased cost and time to produce landing pages
  • Increase data capture
  • Online assistance with landing page setup

Behavior  Tracking and Reporting

Build a foundation for success.
Prospects broadcast interests to you in real-time. Sales applies insights to understand prospect needs and quality. Marketing departments apply our patent pending technology to trigger email, postal mail*, SMS and sales alerts.


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Sales Automation Module

Sales and support staff get in the game too.
Front line staff see who's engaging, what their interests are, and add them to appropriate workflows.


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Key features and capabilities
Results to expect
Available assistance
  • View complete prospect activity
  • View automated emails due to fire to prospects
  • Remove, pause and skip automated emails.
  • Instantly add prospects to relevant message drips
  • Custom Watch Lists based on company, demographic and online behavior attributes
  • Hot lists
  • View lead scores
  • Tight call lists for sales
  • Improved and more consistent sales follow up
  • Increased number of quality sales meetings
  • Ensure automated messages are consistent with sales conversations
  • Guidance from Client Services Manager
  • Training and Watch List setup from Deployment Agent
  • Lead Scoring setup assistance from Deployment Agent
  • Insert Messages
  • Test & Play Workflows

 

Custom Analytics & Chart Players

You won't find better insights into campaign or business performance than right here.
Create custom analytics charts to view campaign performance and impact on your business. Our charts are equipped with a sharing tool that lets you share stellar performance to team members, management, or anyone else.


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Key features and capabilities Results to expect Available assistance
  • Performance reports for all online campaigns
  • Interactive performance charts
  • Full web site analytics
  • Conversion tracking
  • Landing page performance reports
  • Customizable charts
  • Customizable and sharable chart player
  • Improve continuity campaign results
  • Clarity on pipeline flow
  • Eliminate poor performing campaigns
  • Improve website performance
  • Eliminate time required to compile and share performance data
  • Huge thumbs up from colleagues
  • Client Services
  • Deployment Agent assistance with custom report query

 

Lead Management and Nurturing

Move prospects down your sales funnel. Automatically.
A series of targeted messages, lead scoring, and sales alerts work together to prep prospects for and make them "sales ready".


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Key features and capabilities Results to expect Available assistance
  • Nurture Tracks
  • Flexible trigger filters
  • Embed segments within a single nurture step for precise targeting
  • Trigger alerts and meeting requests based on prospect activity
  • Increase marketing ROI through improved lead follow up
  • Increase sales efficiency
  • Move prospects down pipeline more efficiently.
  • Reduce lead management cost
  • Deployment Agent assistance with Lead Score setup
  • Deployment Agent assistance with Nurture Track setup

 

SaaS and Process Integration

A networked business engine drives efficiency and process automation. Perfectly suited for any business, marketing agency, or IT integrator.
We've upped the ante and expectation on cloud integration. Saashups(TM) go way beyond standard "cloud connectors". Our platform joins data, process, and analytics to set a new standard of convenience and economy for business.


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Key features and capabilities Results to expect Available assistance
  • Seamlessly integrate your favorite apps
  • Trigger workflows based on third party application data
  • Trigger actions on third party applications
  • Analytics to monitor transactions and activities across multiple applications and services
  • Custom performance chart creation
  • Sharable performance charts
  • Single payment gateway available for most services
  • Increase productivity by 75%
  • Decrease hard operations costs by up to 50%
  • Decrease time and cost of SaaS integration
  • Increase application, service, and campaigns accountability
  • Improved visibility into operations, personnel, and investment performance
  • Full business intelligence
  • Client Services Manager provides assistance with integrating your favorite apps
  • Deployment Consultants available for 1:1 online meetings.
  • Submit requests for us to integrate your favorite apps.
  • Push Play modules have pre-configured integrations and workflows

CRM integration

Perfectly suited to support agencies and global enterprises.
A rollout of policies and employee training can take months of setup. Get engaged with full compliance to company standards. You just tell us the rules and we'll follow suit.


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Key features and capabilities
Results to expect Available assistance
  • Out-of-the-box synchronization with Salesforce and Netsuite
  • Full campaign performance reports and analytics
  • Update lead scores
  • Pour leads and contacts into messaging workflows
  • Sales reps get full view of prospects' interactions - email, website, and lead scores
  • 5 Star rated system delivers results
  • Handle more leads, more efficiently
  • Reduce software subscriptions costs via all-in-one marketing platform
  • System that continually adds features and capabilities
  • Client Services Manager helps with CRM installation
  • Deployment Consultant session to go over Use Cases and assist with setup

 

Concierge Service Pack subscriptions are non-transferable. Subscription to MakesBridge Mini, SMB. PRO, Enterprise, or Engage is required to take advantage of this wonderful value. Subscription to Enterprise or Engage is required to create workflows.

CRM Sync only available for Salesforce and NetSuite
 
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